On 25th May 2018, the EU’s General Data Protection Regulation (GDPR) took effect. The regulation, technically known as EU 2016/679, replaced the Data Protection Directive, which goes back to 1995.  We have invested a lot of time ensuring we are adhering to all aspects of the directive. We have various measures in operation to maximise the security of our client data and procedures in place in the unlikelihood of a data breach. As a data processer we have a contract in place with all clients outlining the nature of the work to be carried out, consent to process the data and storage & deletion of data.

The EU GDPR (General Data Protection Regulation) concerns all organisations processing personal data of EU data subjects, regardless of where processing happens.

Both data controllers (those who decide on the purpose and way of processing personal data in any given processing activity) and data processors (those who conduct actual processing activities), need to be compliant and actively working towards higher compliance.

So what does it mean for data controllers?
The controller first of all is responsible for all the principles regarding the processing of personal data.  The controller also must be able to demonstrate GDPR compliance with regards to the 6 principles outlined in Article 5.

Further information can be found at 

So what does it mean for Data Processors?
The data processor is anyone that processes data on behalf of the controller. For example a marketing team or direct mailing house.

The main responsibilities of the processor is to ensure:-

  • A contract with the controller is in place outlining the nature of the work to be carried out, consent to process the data and storage & deletion of data.
  • To make processors aware if a third party processor is to be involved.
  • A clear process is in place in case of a breach of data.

Further information can be found at

Where we can help
One of the main principles outlined in Article 5 of the GDPR is data accuracy. Data cleansing enables organisations to address these issues by:

  • Reducing costs associated with contacting individuals who cannot or will not respond.
  • Improving the effectiveness of communications to consumers, improving response rates and return on marketing investment
  • Reducing the risk of causing consumer annoyance and damaging brand reputation
  • Ensuring that data and marketing communications are compliant with the numerous data regulatory requirements. For example, gone aways registers, deceased, MPS/TPS.

Why not make use of our Free Data Audit – You can then decide which services to make use of AFTER reviewing your audit results.

For a complete guide to GDPR Compliance and list of articles can be found at